Google’s monetization policies are discussed within the latest installment of ‘Google Lightning Talks.’Google’s Brown explains how the company’s monetization policies are created to satisfy the requirements of publishers and advertisers.
Brown, the monetized policy education lead at Google, goes over why policies are created, how they’re enforced, and the way they assist protect Google’s advertising ecosystem.
Create Monetization Policies
In creating monetized policies, the Google Trust & Safety team strives to strike a balance between:
- Keeping advertisers happy
- Increasing publisher revenue growth
- Maintaining positive user experiences
When it involves policy enforcement, some advertisers might imagine Google doesn’t go far enough, while publishers might imagine Google goes too far.
Google aims to stay the requirements of the whole industry in mind when creating and enforcing its monetization policies.
The company constantly reviews its policies, and enforcement of these policies, so as to be fair and thorough.
Policies to Restricted Content
Google admits that having policies around what sorts of content are often monetized could seem just like the company is punishing publishers while benefiting advertisers.
But these controls are important for the industry as an entire , Google says,
Google determines the controls to implement supported its years of developing traffic policies, and analyzing the vast amounts of knowledge collected.
There over 180 signals and filters in situ to assist defend Google’s advertiser/publisher network.
Google also puts controls within the hands of publishers and advertisers themselves, which lets them make the proper decisions for his or her businesses.
Restrictions vs Policies
Recently, Google modified the way it creates and enforces policies to raised protect its advertising ecosystem, also as help publishers.
One of the best changes Google has made therein regard is aligning its content policies across AdSense, AdMob, and Google Ad Manager.
Google did that with the goal of making an easier experience for publishers.
Along with the alignment of polices, Google has changed variety of content policies to restrictions.
A restriction means monetization is restricted surely sorts of content, but not prohibited altogether.
Take alcohol content, for instance before the launch of restrictions, content involving alcohol couldn’t be monetized in the least .
Now that alcohol content has become restricted, it’s eligible for monetization but individual advertisers can cop out of getting their ads displayed.
Content labeled as a restriction may receive limited or no monetization, counting on what percentage advertisers opt in/out.
But the most takeaway is it’s not a policy violation to publish ads next to “restricted” content.
This is an example of Google trying to balance the requirements of publishers with the requirements of the ecosystem as an entire .
Implementing monetization policies
Google reviews all websites that apply to publish ads, verifying they’re in compliance with its monetization policies.
Further, Google continuously re-reviews existing publisher content to make sure that it remains in compliance.
A review includes both human reviewers and automatic systems.
Automated review is important , Google says, so as to process vast amounts of knowledge in seconds.
Automated review is how we will protect the network at scale from the straightforward , also because the the highly sophisticated threats including click jacking, malware, and cookie stuffing.
Google notes how high its standards are, saying it rejects 88% of all publisher applications
Similarly high standards are in situ for advertisers also , as Google blocks tens of many ads annually .