San Francisco, Sep 9: In a bid to make people safe from spam and scam calls, Google has announced a new feature named Verified Calls on its Phone app. It comes pre-loaded on several Android phones and will be available for download later this week on more Android devices in select countries, including India. The ‘Verified Calls’ shows the caller’s name, logo, reason for calling and a verification symbol indicating that the business has been authenticated by Google. Google Android 11 Launched with New Privacy Controls & Powerful Tools.
“This is done in a secure way and Google doesn’t collect or store any personally identifiable information after verification,” the company said in a statement on Tuesday.
It’s easy to miss important calls from businesses, like from your bank or food delivery service, because you don’t want to answer an unknown caller. We’re working to fix that with Verified Calls on Google’s Phone app → https://t.co/4Llxn1Grm1 pic.twitter.com/G1f12z3VsG
— Google (@Google) September 8, 2020
Verified Calls is initially rolling out in the US, Mexico, Brazil, Spain and India, with more countries to come. A 2019 report by the US Federal Trade Commission (FTC) found that phone calls were the number one way people reported being contacted by scammers. While most people said they hung up on those calls, those who lost money reported a median loss of $1,000. For instance, banks calling to alert a customer about a possible fraudulent transaction can increase answer rates by stating the call reason.
“We’ve been piloting Verified Calls for a few months, and the early results indicate that it improves the likelihood of someone answering a call,” Google said. “We also have existing partners — including Neustar, Five9, Vonage, Aspect, Bandwidth, Prestus, Telecall, and JustCall — ready to help brands improve their answer rates by using Verified Calls,” Google said.
(The above story first appeared on Fool’s Corner on Sep 09, 2020 09:56 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website foolscorner.com).